Netcomm Forum 2024: lead generation meets e-commerce
On 8 and 9 May 2024 CleverAd was at Netcomm Forum, stand C3 at Allianz MiCo: two days with online retailers, talking about customer acquisition measured on results.
Luca Lobascio
2 min read
On 8 and 9 May 2024 CleverAd took part in Netcomm Forum, the reference event for e-commerce and digital retail in Italy, at Allianz MiCo in Milan. You could find us at stand C3, on the ground floor.
The nineteenth edition had a title that said a lot: The Intelligence Commerce. Composable & Fluid, the ongoing reconfiguration of retail and supply chains. More than two hundred sessions, workshops and keynotes, and an expected audience of around 35,000 people.
Why an e-commerce fair
Online retailers know the problem we solve well: traffic costs money, and the real question is what a customer costs. At Netcomm we brought retailers and brands a concrete answer: adding acquisition paid on results alongside their traditional campaigns.
Our proposition was the same one we present today: multichannel planning — DEM on profiled, GDPR-compliant databases, SMS, social ads, display and native on a premium publisher network — on a performance model, CPC, CPL or CPA. Holding it all together, the proprietary tracking and reporting platform now called CleverAd Server™, able to integrate with the client's own systems.
What we took home
Netcomm was, together with WMF in Bologna and IAB Intersections, one of the three events of our 2024: opportunities to strengthen existing relationships and start new ones, in a year that closed with fourth-quarter revenue 2.7 times that of the first.
If you sell online and want to know what a customer really costs you, let's talk.