Skip to content
CleverAd CleverAd

How we work

Performance Marketing Paid Media Management

Capabilities

DEM & Audience Affiliation Network Conversion & Automation

Technology

CleverAd Engine™
About us
it en
Contact

Services

Two ways of working.
One approach to performance.

Two ways of working together: CPL Performance Marketing, with media and risk carried by CleverAd, and Paid Media Management on the client's accounts. Both rest on data, audiences, conversion infrastructure and CleverAd Engine™.

How we work

The difference is not price: it is who funds the advertising budget and who takes the risk.

CPL — you pay for the result

Performance Marketing

CPL lead generation for companies built to handle scale.

We buy traffic across several channels — DEM, a premium publisher network, owned and licensed databases, paid social — and direct it at generating leads. CleverAd manages and funds the media required to generate the agreed results, while the client pays only for validated leads, at a cost per lead defined before launch.

The prevailing model is CPL: the client pays CleverAd for leads generated against agreed criteria. Terms are defined on volume, funnel, required integrations and validation criteria.

How it works
Defined per project

Paid Media Management

Meta, Google and TikTok managed on the client's accounts.

We manage your Meta, Google and TikTok investment with a performance mindset: strategy, creative, media buying and continuous optimisation driven by business KPIs, not platform metrics.

The client invests directly through their own advertising accounts. Each engagement is scoped around its objectives, channels and operational complexity.

How it works

Capabilities

The assets that make the results possible

They are not alternatives to the two models: they are what both of them rest on.

DEM & Audience

Profiled databases and a publisher network.

Owned and licensed databases, a premium publisher network, B2C and B2B segmentation. An acquisition channel with scalable volume and full at...

How it works

Affiliation Network

More sources, more reach, less dependence on a single channel.

Our publisher network distributes campaigns across diverse, complementary sources: extra volume, audiences the platforms do not reach, and l...

How it works

Conversion & Automation

A campaign cannot perform better than the infrastructure behind it.

Everything between the click and the customer: landing pages, server-side tracking, CRM integration, WhatsApp Business Platform, conversatio...

How it works

Technology

CleverAd Engine™

Intelligence and media orchestration.

CleverAd Engine™ is the intelligence and media orchestration layer connecting advertising platforms, tracking and CRM data into a unified vi...

How it works

Contact

Let's talk about your goal

Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.

Are you a publisher or do you own a profiled database? Discover the publisher network

This site is protected by reCAPTCHA: Google's Privacy Policy and Terms of Service apply.