CleverAd selected by Forbes Italia for the Naples stop of Small Giants
Forbes Small Giants, the Forbes Italia roadshow dedicated to the SMEs and startups driving regional growth, stopped in Naples. CleverAd was among the startups selected to represent the city's new wave of innovative entrepreneurship.
Luca Lobascio
2 min read
CleverAd was selected for the Naples stop of Forbes Small Giants, the Forbes Italia roadshow dedicated to showcasing the best small and medium-sized enterprises and innovative startups driving the growth of their regions.
The event took place on 5 February 2026 at the headquarters of the Unione Industriali di Napoli, the Naples industrialists' association, around one clear theme: the Neapolitan economy as an engine for Southern Italy.
A day on the Naples that is growing
The proceedings were opened by Forbes Italia CEO Nicola Formichella and Antonio Amato, president of the Young Entrepreneurs Group of the Unione Industriali di Napoli, with Forbes journalist Carola Desimio moderating.
There were two panels. The first on culture, tourism and development, reading cultural heritage as a competitive asset and the America's Cup as a lasting structural legacy for the city. The second on business and innovation: human capital and talent, corporate welfare, connectivity and infrastructure, internationalisation.
CleverAd among the selected startups
The event closed with a session led by Enzo Argante of Forbes Italia: a selection of startups chosen to represent the region's new wave of innovative entrepreneurship, spanning technology, space, artificial intelligence and fintech. Luca Lo Bascio, CEO and co-founder, took the stage for CleverAd.
This is how Forbes introduced us:
«It operates in digital advertising and performance marketing, developing advanced data analysis models and tailored monetisation solutions to optimise campaign performance and maximise return on investment.»
Alongside us were Campania New Steel, Megaride, Space Frontier, Decripto, Techvisory and Fabbrica Italiana dell'Innovazione. The full article (in Italian) is on Forbes Italia.
Why it mattered to us
CleverAd was born in Naples and its team works here; we are also members of the Unione Industriali Napoli, which hosted the event. Being chosen to represent the Naples that builds businesses, next to companies working in aerospace, automotive and financial security, recognises a simple idea: serious performance marketing is built on data and on the real outcomes of campaigns, not on platform metrics.
It is the same approach we bring to our clients every day. If you want to see how it applies to your company, let's talk.