About us
We build customer acquisition systems.
Advertising is only one part of them.
CleverAd comes from the experience of professionals who have worked in performance marketing for over ten years.
A few numbers. The ones that matter.
10+ years
of performance marketing behind the people on the team
€200k+
of media buying managed every month
20k+
leads generated every month
10M+
profiled emails for DEM campaigns
Why experience still counts
We have watched platforms change, algorithms evolve, channels appear and disappear. One thing has not changed: a campaign works when media, creative, data and the sales process are read together.
CleverAd designs and runs customer acquisition systems. That means planning media, generating contacts, integrating them into our clients' commercial processes and optimising on what happens downstream: how many people get contacted, how many qualify, how many become contracts.
AI lets us analyse more data and automate more of the work. Experience lets us decide what to do about it.
How we work
Five rules we set for ourselves
- The commercial model is stated up front Price, metric and thresholds are in the proposal. They do not surface on the third invoice.
- The client's data stays the client's Accounts, pixels, audiences, history and commercial outcomes are yours. After us as well.
- We say no If a goal is not reachable with the budget or the structure available, we say so before signing. It costs a client and saves six wasted months.
- We do not burn audiences A database squeezed hard pays well for two months and nothing afterwards. That holds for our own lists and for those of the publishers in the network.
- Automation where it helps, people where they count We use automation and models where they let us analyse more data, cut repetitive work and move faster. The decisions stay with the team.
Why we built the technology in-house
CleverAd Server™ came out of the need to track and attribute campaigns, sources and conversions correctly, particularly in performance, DEM and affiliation work.
Over time the problem got wider: relating that data to Meta, Google, TikTok and to the commercial outcomes held in client CRMs. CleverAd Engine™ came out of that need — the intelligence and orchestration layer that today supports the team in reading the whole acquisition process.
The technology changed. The principle did not: measure better to decide better.
Let's see whether working together makes sense
The quickest way is to start from your numbers: volume, commercial process, the value of a customer.
Want to work with us?
Explore our open roles and apply to join the CleverAd team.
Contact
Let's talk about your goal
Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.
- info@cleverad.it
- Phone
- +39 351 805 8005