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DEM & Audience Affiliation Network Conversion & Automation

Technology

CleverAd Engine™
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Conversion & Automation

A campaign cannot perform better than the infrastructure behind it.

Everything between the click and the customer: landing pages, server-side tracking, CRM integration, WhatsApp Business Platform, conversational botss, Click to Call and Voice Agents.

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Who it is for
Advertisers and brands

The most expensive part of the funnel is often the least visible

A contact generated and never called back costs exactly as much as one that becomes a customer. Yet most of the attention in a campaign stops at the conversion event: everything after it is taken for granted.

We work on that part too. Not because it is a service to sell, but because it is where most of the value leaks away: forms that discourage completion, events that never reach the platforms, contacts left waiting hours for a reply, CRMs that send nothing back to whoever bought the media.

Infrastructure

The technical conditions a campaign needs

Landing pages and CRO

Pages built to convert that campaign's traffic, not corporate pages repurposed for the occasion. Forms designed to be completed, tests on the variants that matter.

Tracking and attribution

GA4, GTM, pixels, Conversion API and server-side tracking. If the data does not arrive, the algorithm optimises on noise.

CRM integration

Real-time delivery and commercial outcomes coming back, to close the loop between media spend and sales.

Retargeting and first-party audiences

Audiences built on your own data rather than generic interests, and sequences that account for where the person stopped.

The funnel

Five stages, each with its own tools

Every step exists for a specific reason: cutting time to first response, filtering out who is not in target, reaching the agent with a conversation already under way.

  1. 01

    Acquisition

    Landing pages, lead forms, click to call.

  2. 02

    Engagement

    WhatsApp Business Platform, conversational bot, retargeting, reminders.

  3. 03

    Qualification

    Information capture, lead scoring, voice agent, booking.

  4. 04

    Conversion

    Contact centre, sales team, appointment, contract.

  5. 05

    Feedback

    CRM, CleverAd Engine™, conversion signals, optimisation.

WhatsApp

WhatsApp inside the funnel, not beside it

We can integrate WhatsApp Business Platform into the acquisition process to confirm the request immediately, qualify the contact, send reminders, recover leads we could not reach and book appointments. Where it makes sense, conversational bots and automations handle the opening of the conversation and hand the contact to an agent at the most useful moment.

  • Immediate confirmation of the request While the interest is still warm, not hours later.
  • Recovery of leads we could not reach A channel that answers even when the call does not connect.
  • Appointment reminders They reduce no-shows, which are pure cost.
  • Handover to an agent at the right moment With the conversation already open and the data already captured.

ACQUISITION

  • 1. Acquisition Landing, lead form, click to call
  • 2. Engagement WhatsApp, bot, retargeting
  • 3. Qualification Lead scoring, voice agent
  • 4. Conversion Contact centre, appointment
CleverAd Engine™

Feedback

CRM → conversion signals → optimisation

Outcomes flow back to the campaigns
CleverAd Server™

Tracking & Attribution, where the source is DEM, publisher or affiliation

Click to call

When someone is ready to talk, let them talk

For contact centres able to handle real-time traffic, we can design click-to-call campaigns that turn advertising interest directly into a conversation with an agent. It works particularly well where speed of response and commercial capacity are central to the funnel.

  • From the ad into the conversation, with nothing in between No form to fill in, no waiting for a call back.
  • It requires real-time answering capacity If the calls are not picked up, the advantage disappears.

Voice agent

Automation where it creates leverage. People where judgement matters.

Voice agents can be built into specific stages of the process to confirm interest, capture information, qualify a contact or book an appointment. Their role is not to replace the contact centre wholesale, but to automate the repetitive interactions and hand agents better qualified conversations.

  • Interest confirmation and information capture The stages that repeat identically on every contact.
  • Routing to the right agent With the context already gathered, the conversation starts further along.
“A campaign cannot perform better than the infrastructure that carries it.”

How many of your leads actually become conversations?

If the answer is «we do not know precisely», that is where to start.

Let's analyse your funnel

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Let's talk about your goal

Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.

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