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How we work

Performance Marketing Paid Media Management

Capabilities

DEM & Audience Affiliation Network Conversion & Automation

Technology

CleverAd Engine™
About us
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Affiliation Network

More sources, more reach, less dependence on a single channel.

Our publisher network distributes campaigns across diverse, complementary sources: extra volume, audiences the platforms do not reach, and less concentrated risk.

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Who it is for
Advertisers and publishers

For advertisers

What the network adds to a campaign

  • Extra volume when the main channel saturates When cost on one platform starts climbing, the network lets us diversify volume instead of forcing inefficient investment into a saturated platform.
  • Audiences the platforms do not reach Databases, editorial contexts and specific verticals reach people who never pass through a feed.
  • Distributed risk A policy change or a blocked account does not bring the whole acquisition to a halt.
  • Transparent comparison between sources Every conversion is attributed to the publisher that generated it: sources are compared on downstream results, not on clicks.
  • Fraud controls We monitor sources and apply checks to identify anomalous patterns — incentivised traffic, duplicates, potentially improper attribution — and protect campaign quality.

SOURCES

  • Owned databases
  • Licensed databases
  • Network publishers
10M+ profiled emails for DEM campaigns
CleverAd Server™

Tracking & Attribution Platform

  • Per-publisher attribution
  • Clicks, leads and conversions
  • Deduplication and validation

Advertiser

Contacts delivered with their originating source

CleverAd Engine™

Compares sources on downstream results

Weight goes back to the sources that perform

Server tracks and attributes. Engine compares downstream outcomes and helps the team rebalance the weight across sources.

Are you a publisher or do you own a profiled database?

Join the CleverAd network and monetise your audiences with selected campaigns, tracked through CleverAd Server™.

Discover the publisher network

Other services

CPL

Performance Marketing

CPL lead generation for companies built to handle scale.

We buy traffic across several channels — DEM, a premium publisher network, owned and licensed databases, paid social — and direct it at gene...

How it works
Defined per project

Paid Media Management

Meta, Google and TikTok managed on the client's accounts.

We manage your Meta, Google and TikTok investment with a performance mindset: strategy, creative, media buying and continuous optimisation d...

How it works

DEM & Audience

Profiled databases and a publisher network.

Owned and licensed databases, a premium publisher network, B2C and B2B segmentation. An acquisition channel with scalable volume and full at...

How it works

Contact

Let's talk about your goal

Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.

Are you a publisher or do you own a profiled database? Discover the publisher network

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