CPL lead generation for companies built to handle scale.
We buy traffic across several channels — DEM, a premium publisher network, owned and licensed databases, paid social — and direct it at generating leads. CleverAd manages and funds the media required to generate the agreed results, while the client pays only for validated leads, at a cost per lead defined before launch.
How it works
We buy the media, produce the creative, run the campaigns and deliver contacts that meet criteria agreed in writing before launch.
ACQUISITION
Lead
COMMERCIAL FLOW
Tracking & Attribution Platform
Intelligence & Media Orchestration Layer
Tracking data · media data · CRM outcomes
↓ CPL · redemption · real CPA · media decisions
Server measures and attributes. Engine reads the outcomes and takes the decision back to the media.
A low cost per lead is easy to achieve: simply widen the criteria. The trouble is that those contacts stall at the first call, and the real acquisition cost gets worse while CPL improves.
A lead is not the final result. When CleverAd receives commercial outcomes back from the client's CRM, we can tie every contact to the campaign, the creative, the source and the audience that generated it.
That feedback lets the team optimise not only CPL and volume, but quality, redemption and effective CPA. It is the difference between a campaign that costs little and a campaign that produces business.
Commercial outcomes are related to media and tracking data through CleverAd Engine™, letting the team compare CPL, redemption and effective CPA across the different acquisition sources.
The path
Who buys, how long it takes, at what contact rate, and where the most opportunities are lost today.
We put in writing what makes a contact valid, and connect delivery to your CRM with outcomes flowing back.
A first tranche sized to what you can take on, to measure real redemption instead of estimating it.
Budget moves towards the sources that generate contracts, and away from those that only generate contacts.
Pricing model
Who it is for
CleverAd's Performance Marketing campaigns are designed for companies able to handle significant contact volume. The model works best where there are structured commercial processes, a CRM, a contact centre or a sales network able to work leads quickly and report back on what happened to them.
“We are not simply chasing the lowest CPL. The goal is the largest sustainable volume of leads the client can genuinely turn into business.”
That is the right place to start. Tell us about your process and volume.
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How it worksProfiled databases and a publisher network.
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How it worksContact
Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.