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How we work

Performance Marketing Paid Media Management

Capabilities

DEM & Audience Affiliation Network Conversion & Automation

Technology

CleverAd Engine™
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Performance marketing · Customer acquisition

We go beyond the campaign.
We build the path to measurable growth.

CPL lead generation for companies built to handle scale. Paid Media Management for companies looking to put their advertising investment in experienced hands.

Media, creative, data and technology work together across the entire acquisition journey, from the first interaction to the commercial outcome.

Let's talk about your goal How we work

10+ years

of performance marketing behind the people on the team

€200k+

of media buying managed every month

20k+

leads generated every month

10M+

profiled emails for DEM campaigns

How we work together

Two needs.
Two ways of working.

It starts with one question: do you want to buy results directly, or do you want us to run your advertising investment?

Performance Marketing

CPL Lead Generation, built to scale.

For structured companies, contact centres and large advertisers able to handle significant lead volumes, including projects managed in collaboration with media agencies.

CleverAd plans and funds the media across DEM, the publisher network and paid social, integrating leads with the client's systems and optimising on commercial outcomes.

Media buying and investment are on CleverAd: you pay for the contacts you receive, at a cost per lead agreed before launch.

You buy the result.
CleverAd manages and funds the media.

Discover CPL lead generation

Paid Media Management

Want us to manage your advertising investment?

For companies with a media budget of their own, who want strategy, management and optimisation handled by a specialist team.

We run Meta Ads, Google Ads and TikTok Ads directly on your accounts, taking care of creative strategy, tracking, analytics, conversions and CRM integration.

Where it helps, we also build landing pages, retargeting, WhatsApp flows and automations around the campaign, to improve the whole acquisition path.

The budget is yours.
The accounts are yours.
Performance is our job.

Discover Paid Media Management

Two different models. The same discipline: measuring what actually produces business.

Budget does not belong to a channel.
It belongs to the objective.

We do not start from Meta, Google, TikTok or DEM. We start from what the client needs to achieve.

Based on the funnel, the target, the sales process and the data available, we pick the channels, build the mix and optimise it over time. We compare cost, volume, quality and conversions across channels and progressively move investment towards the combinations that work hardest.

Channels are tools. KPIs set the direction.

MEDIA SOURCES

  • Meta
  • Google
  • TikTok
  • DEM and publisher network
CleverAd Server™

Tracking & Attribution Layer

Tracking & Attribution, where the source is DEM, publisher or affiliation

CleverAd Engine™

Intelligence & Media Orchestration

DOWNSTREAM

  • Insight and dashboards
  • Budget allocation
  • Conversion: WhatsApp, contact centre, landing
Commercial outcomes return to CleverAd Engine™ and steer the media mix
The loop closes and starts again: that is what separates a system from a campaign.

Tailoring

No off-the-shelf campaign

Every company runs a different sales process. That is why the configurations we build differ so much, combining channels and tools around how the client actually handles and converts leads.

  • Meta + CRM Leads delivered in real time and optimisation against commercial outcomes.
  • Google + landing page Existing demand captured and taken to pages built to convert it.
  • DEM + retargeting Network audiences reactivated on paid channels.
  • Meta + WhatsApp Immediate confirmation of the request and qualification before the call.
  • Paid media + conversational bot The opening of the conversation automated, handed to a person when it matters.
  • Click to call + contact centre Straight from the ad into the conversation, for teams working real-time traffic.
  • Voice agent + booking Automated phone qualification and an appointment set in the diary.
  • Multichannel funnel with CRM feedback Several sources converging, with outcomes flowing back to steer the budget.
“We build the campaign around the client's process, not the client's process around the campaign.”

Creative and conversion

First the message, then everything that happens after the click

Creative decides whether a campaign reaches new audiences. Infrastructure decides how many of those contacts turn into opportunities. We work on both, because that is where most of the value leaks away.

  • Conversion-led creative strategy Angles, hooks, copy, statics and video produced, tested and iterated on data rather than taste.
  • Landing pages and CRO Pages built to convert that specific traffic, with forms designed to be completed.
  • Analytics, tracking and conversion events GA4, GTM, Conversion API and server-side tracking: an account optimising on incomplete data is optimising noise.
  • Retargeting and first-party audiences Audiences built on the client's own data, not on generic interests.
  • WhatsApp, conversational bot and voice agent Immediate confirmation, qualification and recovery of contacts we could not reach, handed to a person when judgement is required.
  • CRM integration Real-time delivery and commercial outcomes coming back.

Technology

CleverAd Engine™
Where media, data and results become one view.

CleverAd Engine™ brings together data from the advertising platforms, from CleverAd Server™ and from client CRMs. Costs, leads, conversions and commercial outcomes are read together, to support the team in optimisation decisions and in orchestrating the media mix.

How it works
  • Meta, Google, TikTok, DEM and CRMs read in a single view.
  • Not just CPL and platform conversions, but real CPA and commercial outcomes.
  • Lead outcomes flow back into the system and become signals the team can optimise on.
  • Pacing, channel comparison and budget reallocation based on results.
“AI does not replace experience. It amplifies it.”

Capabilities and technology

The assets behind both models

Audiences, publisher network, conversion infrastructure and proprietary platform are not alternatives to the two models: they are why both work.

DEM & Audience

Profiled databases and a publisher network.

Owned and licensed databases, a premium publisher network, B2C and B2B segmentation. An acquisition channel with scalable volume and full at...

How it works

Affiliation Network

More sources, more reach, less dependence on a single channel.

Our publisher network distributes campaigns across diverse, complementary sources: extra volume, audiences the platforms do not reach, and l...

How it works

Conversion & Automation

A campaign cannot perform better than the infrastructure behind it.

Everything between the click and the customer: landing pages, server-side tracking, CRM integration, WhatsApp Business Platform, conversatio...

How it works

CleverAd Engine™

Intelligence and media orchestration.

CleverAd Engine™ is the intelligence and media orchestration layer connecting advertising platforms, tracking and CRM data into a unified vi...

How it works

The team

The people here have been making campaigns work for over ten years

We have watched platforms change, algorithms evolve, channels appear and disappear. One thing has not changed: a campaign works when media, creative, data and the sales process are read together. You hear the difference in the questions we ask before we start — how many contacts you can actually work, how quickly you call back, which CRM you use, and what happens to a contact after delivery.

Get to know CleverAd
  • Media buying across Meta, Google, TikTok and DEM, orchestrated together.
  • Tracking, attribution and CRM integration as part of the work, not as an extra.
  • Proprietary automation and models, used by people who know their limits.
The CleverAd team at an industry trade fair stand, in front of the panel listing their areas of work.

Contact

Let's talk about your goal

Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.

Are you a publisher or do you own a profiled database? Discover the publisher network

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