Intersections 2025: our third edition at Allianz MiCo
On 5 and 6 November 2025 CleverAd was at Intersections, stand 19: our third consecutive presence at Milan's creativity, marketing and technology event.
Luca Lobascio
2 min read
On 5 and 6 November 2025 CleverAd took part in Intersections, at Allianz MiCo in Milan, at stand 19. It was our third consecutive presence at the event that grew out of IAB Forum: after our 2023 debut and stand 9 in 2024.
The theme of the edition was The Power of Creative Co-Intelligence, and UPA, the advertisers' association, joined Art Directors Club Italiano, IAB Italia and UNA in promoting it: creative agencies, digital platforms, communication companies and the businesses that invest in advertising under one roof.
Co-intelligence, in practice
The theme was close to home. For anyone in performance marketing, co-intelligence is not a slogan: it is automation taking on the repetitive work — pacing, anomaly checks, budget reallocation — and leaving strategy, creativity and client relationships to people.
At the stand we discussed it with advertisers and media agencies, together with our performance marketing and paid media management offer. It is the same logic behind CleverAd Engine™, our orchestration layer, today: it reads data from CleverAd Server™, the advertising platforms and the clients' CRMs and puts cost per lead and real cost per acquisition side by side, channel by channel.
And the next one
Every year Allianz MiCo is where we meet a significant part of the market in two days. That is why we are going back in 2026: on 28 and 29 October we will be at Intersections 2026, stand 27, and you can already book a meeting with us.