Meta Ads
Advantage+, catalogue wired to the product feed, audiences built on real behaviour. Server-side tracking through the Conversions API so events are not lost, and an account structure designed to avoid overlap and internal cannibalisation.
Paid Media Management
Meta, Google and TikTok managed on the client's accounts.
We manage your Meta, Google and TikTok investment with a performance mindset: strategy, creative, media buying and continuous optimisation driven by business KPIs, not platform metrics.
- Pricing model
- Defined per project
- The client invests directly through their own advertising accounts. Each engagement is scoped around its objectives, channels and operational complexity.
- Who it is for
- Advertisers and brands
Channels
Three platforms, three different campaign logics
No single structure is good for everything. A catalogue that has to sell and a video that has to get watched need different set-ups, different creative and different metrics. Meta currently carries the largest share of the spend we manage; Google and TikTok are both a stable part of the mix.
Google Ads
Search, Performance Max, Shopping and YouTube. We focus on the queries that drive sales, not the ones that simply drive traffic, and we keep what captures demand separate from what creates it.
TikTok Ads
Native formats built around the first seconds, with continuous creative production: on TikTok a creative that stops working is not fixed, it is replaced.
Different channels. One view of performance.
Meta, Google and TikTok operate in separate ecosystems. CleverAd Engine™ connects their data with CRM outcomes to give the team a cross-channel view of performance.
This allows us to compare costs, conversions and real CPA across channels and orchestrate the media mix based on business outcomes rather than platform metrics alone.
The goal is not to automate judgement. It is to give the people managing the budget better information to act on.
We manage your media budget as an investment, not as spend to be delivered
The difference is not a matter of words. A campaign is judged on platform costs: CPM, CPC, frequency. An investment is judged on what it produces downstream: qualified contacts, sales, margin.
Even when the commercial model is not CPL, the method stays that of performance marketing. Every decision — moving budget, closing an audience, remaking a creative, changing a landing page — starts from a number that concerns your business, not from a dashboard metric.
It is also why we insist so much on tracking. An account optimised on events that arrive badly, or do not arrive at all, is optimising noise.
SOURCES
- Meta Separate ecosystem
- Google Separate ecosystem
- TikTok Separate ecosystem
- Client CRM commercial outcomes
Intelligence & Media Orchestration Layer
Costs, conversions and outcomes read together and made comparable across channels
OUTPUT
- Real CPA per channel
- Comparison and pacing
- Reallocation decisions
Creative strategy
Creative is not an attachment to the campaign.
It is part of the media buying.
On platforms like Meta and TikTok, creative quality directly affects whether a campaign can keep finding new audiences and hold performance over time. So we work continuously on angles, hooks, copy, statics, video and variants, reading which messages get a response and using the data to build the next iteration.
- Angle and hook before the artwork We identify the levers — problem, objection, promise, proof — and only then decide what form to give them.
- Variants designed to be compared Structured tests on one element at a time, so when something works we know why.
- Data-led iteration Creative that holds up generates the next family; creative that fades comes off the plan.
- Standard production included within an agreed volume The creative production the testing plan requires can be included in the management, within an agreed volume.
- Special productions quoted separately Shoots, creators, actors, professional UGC, crews and complex video are quoted apart.
Pricing model
You pay for management, not for media risk
CleverAd sets the strategy, runs Meta Ads, Google Ads and TikTok Ads and continuously optimises budget, creative and conversions. Each engagement is scoped around its objectives, channels and operational complexity.
- Scoped per engagement
- Objectives, channels and operational complexity: campaigns, markets, languages, volume of creative to produce.
- Agreed at proposal stage
- We put the structure in writing together, before anything starts.
- Budget goes straight to the platforms
- Advertising spend stays on your account: no hidden margin on the media.
- Accounts and data always yours
- Pixels, audiences, catalogues, conversions and history remain your property, after us as well.
Horizon and size of the engagement
We work on projects with a horizon and an investment large enough to produce meaningful data.
The reason is technical before it is commercial: below a certain number of conversions the data cannot separate a real improvement from a fluctuation, and every optimisation decision becomes a bet. We prefer to say so before starting.
We start from your account
Before launching we review account, tracking, funnel and campaign history to identify issues and opportunities.
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Let's talk about your goal
Tell us what you need to acquire, how you handle contacts today and which KPIs you want to improve. We start from there.
- info@cleverad.it
- Phone
- +39 351 805 8005