IAB Forum 2023: CleverAd's market debut
On 8 and 9 November 2023, at stand 55 of Allianz MiCo in Milan, CleverAd officially introduced itself to the market: a performance-only model and technology built in-house.
Luca Lobascio
2 min read
On 8 and 9 November 2023 CleverAd was at the IAB Forum, at Allianz MiCo in Milan, on stand 55. For us it was not just another trade fair: it was our first public appearance, a few months after we started operating.
«What better occasion than IAB Forum to present who we are? After our first months of activity we are finally ready to show ourselves officially to the market, and to tell it about the advantages of a unique technology, built and updated entirely in-house, and of a model focused only on results», said Luca Lo Bascio, CEO of CleverAd, who founded the company with COO Leandro Giaccio (quote translated from Italian).
What we brought to the stand
A precise idea of performance marketing: advertisers pay for results — clicks, leads or acquisitions, on a CPC, CPL or CPA basis — not for media space. To back it up, even then, a proprietary platform for campaign planning, tracking and reporting: the core of what is today CleverAd Server™.
Alongside the technology, the media assets: a network of more than 200 premium publishers, about 5 million profiled users for DEM campaigns and about one million for SMS. Those were the figures at the end of 2023: all of them have grown since.
Why it was a beginning
IAB Forum is the reference event for people working in digital in Italy. Showing up there meant introducing ourselves to advertisers, media agencies and publishers at the same time.
We have not missed an edition since: after 2023 came Intersections 2024, Intersections 2025 and, in October 2026, Allianz MiCo once again.